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‘Dream big for OOH’
In OOH News By M4G Bureau - August 02, 2023
Amanda Dorenberg, President, Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) gave an insightful talk on the future of OOH at the recently concluded OAC 2023
OAC 2023 commences with riveting talks on challenges and opportunities for OOH segment
In OOH News By M4G Bureau - July 28, 2023
The first three sessions at OAC 2023 covered broad topics such as gamification of ads, media mix modelling, and using ideas to attract budgets.