‘Audience measurement standardisation is necessary for OOH growth’

In Viewpoints By Rajiv Raghunath - February 07, 2024

Advertisers are prioritising accountability given that data is the only source of media planning assessment, states Maud Moawad, CEO & Co-Founder, Seventh Decimal in an interview with Rajiv Raghunath

‘Prescriptive briefs, technical committees, cost efficiency, industry standards must for best outcomes from audience measurement’

In OOH News By Rajiv Raghunath - November 09, 2023

Gideon Adey of World Out of Home Organization, Maud Moawad, CEO, Seventh Decimal, Kristina Rudoman, Chief Commercial Officer, Allunite, Jun Sakurai, CEO, LIVE BOARD, and Daniel Wong-Chi-Man, Chief Commercial Officer – Audience Measurement, Ipsos discuss the theme of audience measurement in the WOO Bali meet.