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DSP Pladway integrates with Broadsign Reach, providing ‘Made in Italy’ brands global reach
In Digital OOH By Rajiv Raghunath - May 19, 2021
By integrating the two platforms and supporting always-on deals through the OpenRTB protocol, digital advertisers will be able to exploit the full potential of DOOH programmatic, easily reaching a global audience with the right message at the right time.