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"Airports offer us high footfalls and niche clientele both"
In Viewpoints By M4G Bureau - June 22, 2016
Lakshmi Goyal of Standard Chartered believes that brand marketers, media owners and agencies have to understand that OOH is fundamentally a glance medium. Viewed only in transit, lengthy creative or content won't be conducive to speed reading.
'OOH provides recall and relevance consistently'
In Viewpoints By M4G Bureau - February 07, 2014
Lakshmi Goyal, Head -- Marketing, Retail Banking and Wealth Management, HSBC India, shares with Outdoor Asia, her thoughts on how the banking brand leverages OOH in order to connect with its customers.