‘Rural marketing needs a sustainable, scalable model’

In Viewpoints By M4G Bureau - May 16, 2024

Rural Marketing veteran Sandip Bansal, who was heading Rural Practice at GroupM, has moved on from GroupM and is planning a new rural marketing initiative. In an exclusive conversation with Media4Growth, Sandip talks about the huge potential that can be tapped in the rural market for brand marketers.

MCD orders media operators, contractors to conduct structural stability audit of hoardings, unipoles & other ad structures

In OOH News By M4G Bureau - May 15, 2024

The audit to be conducted on an immediate basis

StackAdapt appoints Ryan Nelsen as Chief Marketing Officer

In OOH News By M4G Bureau - May 15, 2024

Ryan’s leadership journey spans four key posts, including strategic marketing leadership roles at both Qualtrics and MX. At Qualtrics

Hoarding crash – throwing caution to the winds

In OOH News By Vasant Jante - May 14, 2024

The hoarding crash at Ghatkopar in Thane, Maharashtra reveals how structural stability of sites when overlooked can have such severe consequences, asserts Vasant Jante

WOO President Tom Goddard to address OAC 2024 in Bengaluru

In OOH News By M4G Bureau - May 14, 2024

Tom Goddard will be sharing his perspective on how a globalised OOH environment is paving the way for greater cross-flow of investments and how that also needs to be balanced with the pursuit of sustainability goals.

Broadsign spreads its wings wider, acquires Netherlands-based DOOH DSP OutMoove

In OOH News By M4G Bureau - May 14, 2024

Deal to broaden OOH specialty agency access to OutMoove’s flexible, targeted pDOOH campaign tools globally

Air passenger traffic growth in Jan-Mar 2024 bodes well for airport media biz

In OOH News By M4G Bureau - May 13, 2024

Sharp increase in international air passenger traffic

Top agencies, tech stacks, data companies, media owners partner Canadian Out-of-Home Awards 2024

In OOH News By M4G Bureau - May 13, 2024

UB Media is the title sponsor of the event

Zitcha, Venvee join forces to create an out of the box retail media product

In Digital OOH By M4G Bureau - May 13, 2024

Troy Townsed, CEO, Zitcha says the collaboration with Venvee is a major advance for in-store retail media

JCDecaux Data Head Sylvain Le Borgne to be a keynote speaker at WOO Global Congress

In OOH News By M4G Bureau - May 09, 2024

Le Borgne is responsible for JCDecaux's global data strategy aimed at accelerating the digital transformation of OOH media