Dentsu International promotes Gautam Mehra to Chief Data & Product Officer - APAC

In OOH News By M4G Bureau - October 05, 2020

Gautam started his career 20 years ago with his entrepreneurial venture and took the role of Chief Data Officer for South Asia and has driven the groups data narrative in the sub-region in 2016

DAN Data Sciences announces Global launch of 'Dentsu Marketing Cloud'

In OOH News By M4G Bureau - February 03, 2020

Laucnhed at an exclusive DAN client event at Facebook's Thailand HQ, the DMC helps in establishing greater control of client data in one place

DAN Data Sciences launches 'Dentsu BrandSense'

In OOH News By M4G Bureau - December 13, 2019

'Dentsu BrandSense', a Proprietary Brand - Audience Perception Analysis Engine is aimed to bring Behavioural Sciences & Personality Science to the forefront of marketing efforts

DAN Programmatic launches Dentsu Marketing Cloud Platform

In OOH News By M4G Bureau - December 05, 2019

The Marketing Cloud Platform is to power the network’s advanced analytics capabilities

DAN launches DAN Vision for Creative

In OOH News By M4G Bureau - August 21, 2019

It is A sophisticated technology, endeavours to accurately present a visual heat map of effective elements of a creative and forecast the likelihood of its performance based on algorithms

DAN Programmatic Launches AI Powered Audience Insights Engine

In OOH News By M4G Bureau - July 23, 2019

DAN Programmatic Launches AI Powered Audience Insights Engine ‘DAN Explore for Programmatic’

DAN’s Data Sciences unit launches ‘Hyperlocal Insights’ for OOH

In OOH News By M4G Bureau - May 17, 2019

The tool, which provides deep location-based understanding of audiences, has been launched under the umbrella of DAN Explore, the proprietary Audience Intelligence tool of the Data Sciences Division

Dentsu Aegis Network appoints Gautam Mehra as CEO of DAN Programmatic

In OOH News By M4G Bureau - April 11, 2019

DAN brings data and programmatic functions under one roof; will be led by Gautam

Dentsu Aegis Network India launches proprietary tool ‘DAN Explore’

In OOH News By M4G Bureau - June 27, 2018

Meant for clients, the tool aims to capture the trend of changing audience behaviour and understand the nuances of various consumer cohorts across media touchpoints, backed by behavioural triggers and psychographic understandings