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‘Prescriptive briefs, technical committees, cost efficiency, industry standards must for best outcomes from audience measurement’
In OOH News By Rajiv Raghunath - November 09, 2023
Gideon Adey of World Out of Home Organization, Maud Moawad, CEO, Seventh Decimal, Kristina Rudoman, Chief Commercial Officer, Allunite, Jun Sakurai, CEO, LIVE BOARD, and Daniel Wong-Chi-Man, Chief Commercial Officer – Audience Measurement, Ipsos discuss the theme of audience measurement in the WOO Bali meet.