DMRC initiates advertising bids for selected Red Line stations
By M4G Bureau - April 23, 2019
Exclusive advertising rights inside selected Metro stations on Line No. 1 Extn. (RED LINE) in DMRC Network will be given for 9 years
Delhi Metro Rail Corporation invites tender for exclusive advertising rights inside selected Metro stations from Shaheed Nagar to New Bus Adda on Line-1 Extn. (RED LINE). The selected bidder shall have the exclusive rights to design, procure/manufacture, install, manage, operate, maintain, market and sell advertising opportunities at the selected Delhi Metro stations subject to the terms and conditions specified in the License Agreement. Advertisement spaces inside these metro stations may include staircases, escalators, platform screen doors, turnstile, frisking panels/equipment, fixed/moveable panels, floor or roof branding, logo other than that of DMRC on the roof, elevator spaces, smart posters, visual display by electronic media (without audio), projectors/holography or any other innovative advertisement media, etc, subsequent to the approval of DMRC, as stipulated.
The advertisement inventory shall include smart posters, QR codes/graphics, canopy, etc., to advertise the e-commerce activities for generating business opportunities through on-line or off-line shopping.
The tenure of License Agreement shall be 9 (nine) years from the date of first handover of advertising spaces with a lock in period of two (2) years.
The last date of tender sale is 10th May, 2019 wherein the tender will open on 13th May, 2019. The tender document can be obtained from here- http://www.delhimetrorail.com/tender/Default.aspx?cid=Gy9kTd80D98lld