Microsoft promotes its cloud computing software via pDOOH campaign
By M4G Bureau - July 21, 2020
The campaign has been deployed at Dubai’s International Financial Centre in order to target professionals
Microsoft's has launched a programmatic DOOH campaign to promote its cloud computing service named Azure with "Global cloud. Local presence" brand message. The campaign has been launched by Lemma, a programmatic Digital out of home company in partnership with Elevision Media, a leading OOH firm in the UAE.
To target the professionals, the campaign has been running on 36 large format screens at DIFC (Dubai International Financial Centre), considered as the hub of business professionals. The campaign has been executed in partnership with Elevision to utilise its premium network of large format digital screens and Lemma’s programmatic DOOH platform. This will help in increasing relevant exposure through targeted impressions and dynamic ads.
Using programmatic technology layered with data enabled targeting decision; the campaign is set to attain higher OTS (opportunity to see) by delivering the ad at the right time to the right set of people. Exposures to ads will take place only when the footfall volume is dense, thereby ensuring maximum relevant audience reach for the campaign.
“Programmatic technology in OOH is certainly a game changer and advertisers and screen owner who move fast will experience the first mover advantage. This campaign with Microsoft, along with Elevision, displays the unison of data, technology and DOOH screens, highlighting the process efficiencies, optimized spends and improved return on investments that can be obtained with a simple integration of Programmatic DOOH as a part of OOH solutions. As pioneers, we have consistently delivered campaigns across many countries and are excited about our new beginnings in the Middle East,” said Gulab Patil, Founder and CEO at Lemma.
Adding to this, Co-Founder and Chief Operating Officer of Elevision Media, Eamon Sallam said, “It was exciting to be a part of the campaign and we were thrilled to have a chance to deploy our programmatic platform for a world class client such as Microsoft. Content is king in our business, and with the help of the team at Lemma we were able to deliver dynamic, contextual content to a premium audience in the DIFC. Lemma’s platform enabled our client to better segment their audience, optimise their budget and helped to deliver great results using Elevision’s assets.”