Foodpanda Philippines uses traffic, weather signals to run contextual DOOH programmatic campaign

As traffic picks up in the Philippines, mobile food delivery marketplace Foodpanda welcomed audiences with a contextual DOOH programmatic campaign that uses traffic and weather triggers to display a variety of menu creatives curated for on-the-road passengers.

The campaign was executed by DOOH advertising technology company Moving Walls along with Metropolis Media.

A list of curated creatives were designed to stand by, and to be played to suit-the-mood of the day, following weather triggers set up at the physical billboards.

If it’s a sunny day, the data platform picked up the warm weather signal, and Halo-Halo ice cream creatives popped up. When it rained, the trigger prompted other comfort food items.

When the pre-morning rush kicked in, a coffee ad for instance prompted the consumers to pick up the app and order a coffee drink.