INOX brings alive the X-Mas spirit with a social cause
By M4G Bureau - December 27, 2018
The cineplex brand organized a special screening of the movie ‘ZERO’ for the differently abled and had kids from NGO Trinayani participating in the Christmas festivities
INOX Leisure Ltd, India’s leading multiplex chain, recently kicked off two social initiatives at METRO INOX to mark the World Disability Awareness Month. The cineplex brand organized a special screening of the movie ‘ZERO’ on December 23rd for 100 differently abled guests. On 25th December, a special Christmas was celebrated in the presence of kids from the NGO Trinayani. The kids livened up the festivities with their heartening presence and decorated the Christmas tree with sparkling lights, stars, mistletoes and crystal ornaments, which drew a lot of crowds. The children later joined the movie screening at ‘Kiddles’ at METRO INOX.
Speaking on the occasion, Alok Tandon, CEO, INOX Leisure Limited said, “At INOX, we aim at providing an overall experience which is beyond watching movies. Since Christmas brings a chance to spread and share happiness with others, we thought of doing something unique. Our inclusive effort bringing differently abled people – adults and kids to celebrate Christmas in the same enthusiasm is a testimony to our commitment towards all kinds of guests. We aim at continuously engaging and delighting our guests.”
He added, “We are excited to launch our innovative offering for our valued young customers with INOX Kiddles Combo.”