Ashiana Housing to roll out OOH campaign promoting wholesome upbringing
By M4G Bureau - January 29, 2020
The campaign designed by Dentsu India to be rolled out on digital, print and OOH
Ashiana Housing, one of the pioneers in developing concept homes in India, has launched a new campaign to promote its three kid centric projects which are part of their 'India's First Kid Centric Homes' offering. The campaign, conceptualised and executed by Dentsu India, includes three films and various digital assets. The campaign will be rolled-out as digital, print and OOH. The kid centric promise of 'Behtar Parvarish Ka Pata' remains unchanged. The campaign is created around the belief that giving our kids a wholesome upbringing is the first step towards moulding better citizens.
Speaking about what Kid Centric Homes stand for and hence the approach,Varun Gupta - Director Ashiana Housing said, "The five pillars of Kid Centric Homes come together to create an environment that fosters physical, intellectual and emotional growth of children to make them better human beings. It will make them winners not just at the work place but in life as well".
"Our positioning for Ashiana Kid Centric Homes has never been about selling four walls but more a way of life for kids today, to make them better citizens tomorrow. As a follow up to the original launch campaign ‘Behtar Parvarish Ka Pata’, with this new set of films, we’ve planted another new thought ‘Bachchey aaj jo seekhenge, wohi to kal duniya ko seekhayenge’ (what kids learn today, they will teach the world tomorrow). Ashiana Kid Centric Homes which are truly designed to provide quality upbringing for your kids, deliver this promise beautifully", says Malvika Mehra, Chief Creative Officer, Dentsu India.
Asheesh Malhotra, Executive Vice President and Branch Head, Dentsu India - Mumbai, said,“Ashiana is a citizen first brand that embodies the true spirit of human values, reflected in their products like kid centric homes. Not many housing brands can take such a sharp stance over the fear of limiting the larger target audience”.
Vijay Narayana, Head of Marketing & Communications, Ashiana Housing shared his opinion on the campaign saying, “It is important for any parent to provide the best for their kids and at Ashiana Housing’s kid centric projects, we have some of the best arrangements and facilities for the holistic development of the child. It is with this underlying thought that we have associated our newly launched campaigns with building values in kids to make them better individuals.”