Thursday, December 12, 2019

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Swaminathan Balasubramanian

Redeveloped railway stations will be compelling ad destinations: SK Lohia
Redeveloped railway stations will be compelling ad destinations: SK Lohia

By Swaminathan Balasubramanian - July 31, 2018

IRSDC MD & CEO SK Lohia stated that the vision of IRSDC is dictated by four key pillars -- improving passenger amenities, facilities, and station infrastructure, positive customer experience, development of iconic stations in-line with the city’s character and commercial utilisation of surplus railway land

Pramod Bhandula makes a case study presentation on best green practices for OOH
Pramod Bhandula makes a case study presentation on best green practices for OOH

By Swaminathan Balasubramanian - July 30, 2018

JCDecaux Advertising has been globally working projects which are friendly for the three sustainable axes – environment, social and stakeholder

Big Data key to identifying right audiences: Daniel Cuende
Big Data key to identifying right audiences: Daniel Cuende

By Swaminathan Balasubramanian - July 30, 2018

In the digital era, Big data is emerging as critical to finding the minute details on the viewing patterns of consumers exposed to OOH

Noomi & Indrajit talks about new initiatives taken by IOAA
Noomi & Indrajit talks about new initiatives taken by IOAA

By Swaminathan Balasubramanian - July 28, 2018

Noomi Mehta, Indrajit Sen, from IOAA explained the OOH professionals on the activities, challenges, and days ahead of outdoor advertising in India

Indian Roads Congress presents Highway OOH Government Policies
Indian Roads Congress presents Highway OOH Government Policies

By Swaminathan Balasubramanian - July 28, 2018

S K Nirmal, Secretary General of Indian Roads Congress highlighted the measures to augment Indian’s roads experience through OOH during 1st day at OAC 2018

Dr. Velumani inspires OOH industry at OAC 2018
Dr. Velumani inspires OOH industry at OAC 2018

By Swaminathan Balasubramanian - July 27, 2018

Chairman of Thyrocare, Dr A Velumani shared his life journey, beginning from the childhood till date, where he explained that Leaders are made, not born

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