Viewpoints
‘OOH must be an integral part of a brand manager’s media mix’
Abhinav Iyer
General Manager (Marketing & Strategy) - The Muthoot Group (Muthoot Finance)
July 05, 2021
New-age DOOH makes a neat cut for evidence-based advertising
Rachana Lokhande
OOH Business Strategist
June 23, 2021
‘Programmatic will unleash the potential of DOOH’
Antonio Vincenti
CEO, Pikasso, Lebanon
June 21, 2021
‘Let’s think about what OOH could be, not how it was’
Laura Jordan Bambach
President and Chief Creative Officer, UK, Grey
June 17, 2021
‘An OOH marketplace ensures a high level of transparency & efficiency in business’
Muhammad Armaghan
Founder & CEO, Adbuq, Pakistan
June 14, 2021
OOH (Out of Home) media in Advertising: Feast or Famine
Noomi Mehta
Chairman, Selvel One Group
June 07, 2021
‘Marketers need to stitch the missing link between data and business value’
Lloyd Mathias
Angel Investor & Business Strategist
June 02, 2021
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