Prem Shankar Jha will speak on the theme of ‘How OOH links up with local governance’
Digital media tenders, revenue sharing from mall media and shop signage have helped raise the revenues from Rs 135 crore to Rs 150 crore
HC directs concerned govt bodies to enforce Delhi Prevention of Defacement of Property (DPDP) Act, 2007
In his additional role, every effort will be directed to root out unauthorized media in the north zone of the city, as also introduce standard formats
The civic body maintains that the ‘Public View’ clause as per the Outdoor Advertising Policy 2017 will apply on this media
The South Delhi body is planning vertical gardens on roadside and under flyovers to double up as advertising media
The matter was taken up by IOAA North Indian Chapter
SDMC will look to favourably consider industry concerns
The rates have been revised in keeping with the expected advertising demand for these formats, and also to buoy the civic body’s revenue earnings
EDMC will consult SDMC on various OOH related matters such as tenders, media formats, and media pricing