The partnership will enable the activation of campaigns that are programmatic guaranteed as well as open exchange and private marketplace deals (PMP).
The collaboration leverages the strengths of all three companies to offer a comprehensive content delivery platform for the DOOH network
This partnership enables us to enrich our suite of offerings in DOOH planning and extend further measurement capabilities to our clients, says Yasmin Mallari, Chief Investment...
The revenue management suite helps OOH media owners to efficiently manage multiple sales channels
The partnership enables clients of GroupM agencies (Mindshare, m/Six, MediaCom, and Wavemaker) to leverage Moving Audiences Plus
Anjels Media’s DOOH network has 300+ screens installed in affluent residences across Singapore
A power-packed panel of industry experts discussed in depth the current state of programmatic OOH buying and selling, and the challenges to be addressed as programmatic...
The metrics will be used for Prime Outdoor DOOH inventories in Zimbabwe, Lesotho, Namibia, Nigeria, Botswana, Eswatini, and Zambia
LMX SSP ‘LMX Connect’ will be integrated with CAASie.co’s DSP to enable flexible budgets and durations to SMEs and agencies buying OOH advertising.
The platform, powered by Location Media Xchange (LMX), simplifies the media buying experience, especially for small and medium advertisers
The campaign, ‘Sleep Great to Look Good,’ challenges traditional perceptions by positioning sleep as a must-have beauty and fashion essential
The campaign is executed by The Local Talk
The campaign, built around the tagline “Bura na mano, Holi hai. Holi ka samaan in just 10 minutes,” highlights Swiggy...
To bring this philosophy to life, Kotak has rolling out a high-impact multi-channel OOH marketing campaign
This unconventional execution not only grabs attention but also reinforces IKEA’s message of accessibility and convenience, marking its presence in...
Out of Home landmarks the BFI IMAX, Piccadilly Lights and screens across Westfield London and Westfield Stratford City will power...
Paddy the founder, will be the CCO and Chairman while Ayesha Ghosh will be the CEO and Co-founder along with...
She will speak on the growth of Retail Media
A special felicitation ceremony took place at VI-John’s corporate office on March 12, 2025, where the official record handover was...
Media4Growth’s Women’s Month series continues, highlighting the voices of inspiring women shaping the OOH industry. In this edition, Melanie Lindquist,...
Will 2025 see the beginning of a new era for OOH where pDOOH becomes a commonly accepted part of the...
Launched on March 17 in Piazza XXV Aprile with Nati per Vivere
Aligning with ‘Goafest Village’, attendees can expect diverse and immersive experiences that reflect the multifaceted nature of the industry, making...
High-visibility Nyx OD LED displays enhance brand engagement at a major Western Express Highway bus stop.
Vinkoo Chakraborty, President of Rapport Chrome, shares her journey of leadership, resilience, and the evolving role of women in the...