Brands and agencies can now run hyper-targeted location-based multichannel campaigns via Broadsign’s global network of screens and MobPro’s mobile expertise
There will be 106 screens at NDLS station and 26 screens at ANVT railway station over Delhi division
The 85-inch dual-sided outdoor signage is ideal for display at places like bus-stop shelters and street benches
The civic body will permit both static and dynamic displays on the digital screens on mall façade; the approval currently pending with the legislative house
Seedooh is aligned with PwC to bring third-party verification of OOH data in its platform to create clear, validated and standardised reporting for advertisers, media agencies...
The displays aimed to drive engagement and consumer participation through various call to action campaigns and messages are able to support and recognise 14 different types...
In outdoor spaces, Samsung’s high 2,500-nit brightness, an auto brightness sensor that optimises brightness, together with circular polarizing technology and 5,000:1 contrast ratio work together to...
The dynamic media could attract a greater number of advertising brands, but certain quarters of the industry would want to see how the regulations pan out...
The industry as a whole will become heavily reliant on inventory and pricing optimization algorithms to support complicated yield management across multiple revenue streams, especially now...
The corporation plans to have the DOOH units up in marquee locations like Lajpat Nagar, South Ex, Greater Kailash. Parks and open grounds in these areas...
The "smudged" effect on the initial text immediately draws attention, creating a visual metaphor for the very problem the Maybelline...
The company's strategy focused on providing practical support and amenities for the millions of devotees participating in the annual festival.
With quirky cab makeovers across key cities, everyday rides turn into a celebration of flavor, fandom, and full-on fun
The core of the campaign's interactivity lay in encouraging passersby to take their favorite Hershey's Kisses
The campaign leverages various high-impact OOH formats to amplify its core message around achieving the 'Perfect Shape'.
s part of a high-impact promotional campaign for the highly anticipated new Superman movie, set to release on July 11th,...
Alok, who will join the panel discussion on the theme, ‘The missing ‘A’ word in your pitch: Time to introspect?’...
Women in WOO will set up an exclusive Mentoring program to support and grow Senior Female Leaders within OOH.
Taking place on July 18-19, 2025, at The Westin Mumbai Powai Lake, OAC will intensely examine the future of the...
Gaurav brings with him a rich cross-category experience spanning OEM (Handset, Consumer Durables), FMCG, QSR, Telecom, and Media Services. He...
The 2025 WOO Expenditure survey captures expenditure globally for OOH across 2024 and give estimates of OOH expenditure for 2025....
Backed by his 35-years’ experience in Out-of-Home (OOH) advertising media, Abhijit will share his insights at the panel discussion on...
Next two rounds of Jury meet to be held in Mumbai
Shekhar, who will join the panel discussion on the theme, 'The missing ‘A’ word in your pitch: Time to introspect?'...
GenreAI introduces a data-layered, genre-aligned, psychographic-matched approach to cinema advertising.
