ELAN Media, Qatar’s leading digital out-of-home media provider, is using BroadSign’s secure and reliable automated digital signage software to deliver ads and content to 240 screens...
The Bengaluru-based tech firm sees consolidation of display screens on a platform, higher interactivity, contextual & relevant advertisement, engaging real time content as key to DOOH...
The campaign invited commuters to interact with characters from Sky Q’s latest shows at London Waterloo.
The French fragrance-to-fashion house’s campaign uses a digital media façade and five branded columns with LED backlighting in the post-security area in Terminal 2 of the...
The charter will form the automated trading standards to which JCDecaux will adhere.
The new 55m LED mesh, a flexible LED display screen that is lightweight, semi-transparent, IP 65 protected (water, dust & humidity resistant) LED system allows brands...
The Digital Variable Messaging Sign (VMS) boards of 7x3 meters in size will display real time-traffic information to the travelers along with outdoor advertising and promotion...
The platform is powered by national cellular network data and technology under an exclusive Canadian agreement with Cellint, and provides anonymously aggregated analytical data of consumers...
Jenny Smith, Global Creative Director of Maxus asserts that DOOH will deliver most when planned in relation to a wider communications mix
The conversion of premium classic OOH sites into digital, coupled with advertiser adoption of the flexible, dynamic and creative opportunities offered by digital formats, is driving...
The "smudged" effect on the initial text immediately draws attention, creating a visual metaphor for the very problem the Maybelline...
The company's strategy focused on providing practical support and amenities for the millions of devotees participating in the annual festival.
With quirky cab makeovers across key cities, everyday rides turn into a celebration of flavor, fandom, and full-on fun
The core of the campaign's interactivity lay in encouraging passersby to take their favorite Hershey's Kisses
The campaign leverages various high-impact OOH formats to amplify its core message around achieving the 'Perfect Shape'.
s part of a high-impact promotional campaign for the highly anticipated new Superman movie, set to release on July 11th,...
Alok, who will join the panel discussion on the theme, ‘The missing ‘A’ word in your pitch: Time to introspect?’...
Women in WOO will set up an exclusive Mentoring program to support and grow Senior Female Leaders within OOH.
Taking place on July 18-19, 2025, at The Westin Mumbai Powai Lake, OAC will intensely examine the future of the...
Gaurav brings with him a rich cross-category experience spanning OEM (Handset, Consumer Durables), FMCG, QSR, Telecom, and Media Services. He...
The 2025 WOO Expenditure survey captures expenditure globally for OOH across 2024 and give estimates of OOH expenditure for 2025....
Backed by his 35-years’ experience in Out-of-Home (OOH) advertising media, Abhijit will share his insights at the panel discussion on...
Next two rounds of Jury meet to be held in Mumbai
Shekhar, who will join the panel discussion on the theme, 'The missing ‘A’ word in your pitch: Time to introspect?'...
GenreAI introduces a data-layered, genre-aligned, psychographic-matched approach to cinema advertising.
