Phil Hall, Joint Managing Director – Ocean Outdoor and Aimee McKay, Client Partnerships Director – Clear Channel UK cite the new strengths that DOOH bring to...
Justin Thomas-Copeland, CEO – DDB speaks about ‘Creativity Spark’s on day 2 of the DPAA Video Everywhere Summit 2020
DOOH has a key place in auto brand media plans
Easy buy in & out, less spillage, better outcomes are a few advantages of pDOOH, say experts at the DPPA Video Everywhere Summit 2020
pDOOH can bring the outdoor medium onto a level playing field with other channels
Raja Rajamannar, CMO & President, Healthcare – Mastercard talks about ‘Meaningful Engagement with Today’s Consumer’ at the DPAA Video Everywhere Summit 2020
Sonata’s geospatial intelligence combined with Broadsign Reach’s rich set of (APIs offers a more diverse publisher set, detailed screen insights, faster creative upload speeds
‘With DOOH, You Can’ campaign emphasises DOOH’s programmatic ability to reach returning audiences with real-time messaging and flexibility
The strategic alliance entails Lemma’s Demand Side Platform integration with VIOOH’s network of managed media owned programmatically-enabled screens to be accessed by users
Using Ultraleap’s camera module and hand tracking software alongside the application, touchless gesture control can be added to any screen to create a hygienic alternative
The campaign is executed by Laqshya Media Group
The campaign is executed by The Brand Sigma
The campaign is executed by Greenline Glo, the Out-of-Home division of Lodestar Universal McCann.
The campaign is executed by SVA Media & Consultancy
The campaign's key message, "Built for Worry-Free Business," directly targets the professional audience by promising reliability and peace of mind.
Mike Cooper, CEO of DOmedia, offers his perspective on how technology is rewriting the rules of out-of-home advertising.
The campaign is executed by OAP Mediatech
The campaign effectively ties the brand's core message, privacy and connection.
Programmatic Guaranteed allows advertisers to lock in delivery and pricing on select inventory, while giving media owners better visibility into...
The text on the billboard is integrated with a large, three-dimensional skewer that extends past the billboard's frame, featuring kebab...
The report is based on insights from both WARC and external research, providing an overview of the marketplace and deep...
Through the Graphics Experience Centre, Redington will bring together the latest innovations in HP Latex print technology, enabling its customers...
The company has installed 25 LED digital screens across key urban centers to expand its media offerings in the state.
The campaign is executed by MOMS Outdoor
The campaign directly tackles the common anxieties users have about their digital privacy, positioning WhatsApp as a trusted, secure platform.