pDOOH can bring the outdoor medium onto a level playing field with other channels
Raja Rajamannar, CMO & President, Healthcare – Mastercard talks about ‘Meaningful Engagement with Today’s Consumer’ at the DPAA Video Everywhere Summit 2020
Sonata’s geospatial intelligence combined with Broadsign Reach’s rich set of (APIs offers a more diverse publisher set, detailed screen insights, faster creative upload speeds
‘With DOOH, You Can’ campaign emphasises DOOH’s programmatic ability to reach returning audiences with real-time messaging and flexibility
The strategic alliance entails Lemma’s Demand Side Platform integration with VIOOH’s network of managed media owned programmatically-enabled screens to be accessed by users
Using Ultraleap’s camera module and hand tracking software alongside the application, touchless gesture control can be added to any screen to create a hygienic alternative
The latest laser displays combine powerful 3LCD projection with new user-friendly software which will help brands to become more creative with their visual displays
The association provides a special complementary registration code to Indian attendees
This technology helps restaurants who are eager to invest in digital signages in order to reach out to customers in an effective and contact-less way
Samsung collaborates with CISCO Webex & Logitech which offer workspace solution for retail and commercial establishments
An immersive spiritual journey with devotees offering Lord Jagannath’s favourite Prashads, made virtually with Aashirvaad Shudh Chakki Atta & culminating...
The campaign, strategically placed on billboards and bus shelters across the metropolis, leverages striking imagery and poignant text to champion...
The "smudged" effect on the initial text immediately draws attention, creating a visual metaphor for the very problem the Maybelline...
The company's strategy focused on providing practical support and amenities for the millions of devotees participating in the annual festival.
With quirky cab makeovers across key cities, everyday rides turn into a celebration of flavor, fandom, and full-on fun
Taking place on July 18-19, 2025, at The Westin Mumbai Powai Lake, OAC will intensely examine the future of the...
Dipankar's 30-year career in the OOH sector includes significant stints at leading agencies such as Portland, Zenith Optimedia, RK Swamy...
Taking place on July 18-19, 2025, at The Westin Mumbai Powai Lake, OAC will intensely examine the future of the...
s part of a high-impact promotional campaign for the highly anticipated new Superman movie, set to release on July 11th,...
Alok, who will join the panel discussion on the theme, ‘The missing ‘A’ word in your pitch: Time to introspect?’...
Women in WOO will set up an exclusive Mentoring program to support and grow Senior Female Leaders within OOH.
Taking place on July 18-19, 2025, at The Westin Mumbai Powai Lake, OAC will intensely examine the future of the...
Gaurav brings with him a rich cross-category experience spanning OEM (Handset, Consumer Durables), FMCG, QSR, Telecom, and Media Services. He...
The 2025 WOO Expenditure survey captures expenditure globally for OOH across 2024 and give estimates of OOH expenditure for 2025....
Backed by his 35-years’ experience in Out-of-Home (OOH) advertising media, Abhijit will share his insights at the panel discussion on...
