Praveen Vadhera, CEO of the Indian Outdoor Advertising Association (IOAA), raises strong concerns over the Brihanmumbai Municipal Corporation’s (BMC) draft policy on outdoor advertising.
As the Brihanmumbai Municipal Corporation (BMC) wraps up its feedback phase on the new draft Out-of-Home (OOH) advertising policy, key industry players share their insights on...
Plan for QR placement on media for obtaining site specific details
The policy is set to be open for public suggestions from July 5
“We prioritise safety and diligently promote compliance among our members,” states IOAA Chairman Pawan Bansal
Even if DOOH replaces static media in Mumbai, there will be enough scope for digital wide format printing, say printers
It’s not just the media, but the state of the building having a rooftop media that’s a concern
City aesthetics, physical risk in the event of collapse of such media units cited as key reasons for the action
Industry sources suggest the policy is likely to be launched within the next 10 days
The industry body is hopeful that the civic body will consider the suggestions put forth on finetuning certain provisions of the draft policy
This campaign is executed by Posterscope India
The campaign is executed by Posterscope India
The campaign is executed by MOMS Outdoor
Zee TV has become the first channel to brand multiple Mumbai AC local trains and the Delhi metro with the...
This campaign was executed by Inventech, a division of Laqshya Media Group
The campaign is executed by Platinum outdoor
Dare to dunk? is an interactive Digital out of home (DOOH) game powered by haptics, gesture control and chocolate digestives.
The campaign is executed by MOMS Outdoor, Talented agency and Coral Media
Chennai Central Railway Station holds a unique place in India’s transport network, with an average daily footfall of approximately 6,50,000...
The OOH company has secured exclusive full bus branding rights for 3,000 non-A/C buses in Bangalore, with the landmark deal...
Audiowala Bus Stand offers brands the opportunity to reach a whopping 1.5 crore people daily, making it one of the...
Strategically located at RTO Gadital Chowk, these hoardings offer unparalleled visibility, targeting thousands of commuters traveling between Shivaji Nagar, Bund...
DDX Asia will be held at Nesco Exhibition Centre on February 20-21, 2025, showcasing state-of-the-art digital solutions that are transforming...
With Purple Line being a crucial part of Bangalore Metro’s network, connecting key areas of the city, Chennai based Mudra...
DDX Asia will be held at Nesco Exhibition Centre on February 20-21, 2025, showcasing state-of-the-art digital solutions that are transforming...
