Laqshya Group has won the outdoor business account on the back of highly successful engagements with the brand in recent times.
Both agencies will work independently in all the markets and have separate teams
Laqshya Solutions ideated and executed the landmark air conditioned BQS innovation
Laqshya Solutions executed the two-part campaign that included an eye-catching innovation
Laqshya Media executed the campaign in Delhi
Progressive outdoor policies, concerted efforts by the industry to project the regional markets and engage national brands, and long-term project partnerships between civic boides and OOH...
The three-stage OOH campaign was executed by Laqshya Media Group
The campaign set off much discussion across media and e-commerce circles
The OOH firm has used some 1,200 media units across 32 cities for the campaign
Laqshya Media has executed the campaign, using large formats at vantage points across the city