The brand aims to establish itself as a front-runner in the premium baby care segment through increased brand awareness
The initiative comes from the Group's new vertical Laqshya Public Relations
The 30-day campaign across Delhi, Mumbai, Bangalore, Chennai and Hyderabad builds buzz around the name of the new model.
Atul Shrivastava, Executive Director & CEO, Laqshya Solutions & Fabian Cowan, President, Posterscope India speak about the highly competitive pitch and benefits of AOR to the...
The new partnership will build on Vivo foundation of existing and unique OOH engagement & initiatives
The iconic Jeep Compass brand installation, put up by Laqshya Media Group, exemplifies the auto major’s thrust on market leadership
Abhijit Sengupta, CEO, OAP, Atul Shrivastava, Group CEO, Laqshya Media Group, Fabian Trevor Cowan, President, Posterscope India and Jayesh Yagnik, COO, MOMS Outdoor Media Solutions discuss...
The conference will feature a panel discussion on 'What will it take for brands to plan big for Karnataka OOH', addressed by Abhijit Sengupta, CEO, OAP;...
Pramod Bhandula, Executive Chairman, JCDecaux India, Pawan Bansal, COO, Jagran Engage and Atul Shrivastava, Group CEO, Laqshya Media Group, share their viewpoints on the IOAA move
Atul Shrivastava, Group CEO, Laqshya Media Group, shares his group’s experience with DOOH media in an interview with Rajiv Raghunath. Edited excerpts: