The brand launched two campaigns, handled by Laqshya Solutions, to promote the Flipkart Helpline and their new mobile app respectively.
A media study done by Laqshya Media Group reveals that outdoor ad spends grew by 8% during H1 in FY 2013, compared to the same period...
The new name has been created to bring about better synergy among the various group divisions and OMI too will be able to get inherent advantage...
The brand has covered some key cities in the East and used about 120 sites for the new OOH campaign that promotes the entertainment options available...
Planned and executed by Laqshya Media Solutions, the campaign used 250 OOH media units across 20 cities.
The measurement will be done on by audience measurement metric based on traffic count and allow clients to reach a ballpark figure on OTS/ Eyeballs.