Laqshya Media Group brings on board Sai Nagesh with dual roles

Laqshya Media Group has appointed senior advertising professional Sai Nagesh as the Chief Executive Officer of the group with the additional responsibility of heading the Group’s Strategy in his capacity as Chief Strategy Officer.

In a career spanning over 25 years, Sai Nagesh has handled ad sales for newspapers, helped launch television channels and worked with leading advertising agencies. He was also a part of the team that launched Group M in India. His last assignment was as CMO for bedbathmore.com.  

Talking about the move to appoint Sai Nagesh as CEO of Laqshya Advertising & CSO of Laqshya Media Group, Alok Jalan, Managing Director, Laqshya Media Group said, “The kind of expertise and experience Sai brings to the table is immense and we are excited to have someone of his calibre on board with us. I am certain that Sai will offer valuable insights at a time like this when our company is exploring new opportunities and avenues for growth.

Sai Nagesh commented, “Having been an intimate part of the digital ecosystem for the last couple of years, I have realised the awesome value addition that an agency with integrated offerings can deliver. Our solutions will be embedded in an Omni channel approach straddling all screens and will give our clients a 360 degree view of marketing and advertising campaigns (both digital and Offline) as well as customer behaviour, lifecycles and lifetime value. I have known the Laqshya group for the last 15 years; this familiarity combined with their vast network and expertise is a huge advantage that we are starting off with.