Campaigns5 days ago

Asus partners with Raj Shamani for new OOH campaign

The campaign's key message, "Built for Worry-Free Business," directly targets the professional audience by promising reliability and peace of mind.

Campaigns6 days ago

WhatsApp’s new OOH campaign reassures users about their privacy

The campaign directly tackles the common anxieties users have about their digital privacy, positioning WhatsApp as a trusted, secure platform.

Campaigns6 days ago

“Shot on iPhone, drawn on iPad” -Apple’s new OOH campaign

The campaign features billboards that seamlessly combine two of the company's most iconic devices.

Campaigns6 days ago

Same bond, same sweetness- Cadbury’s OOH campaign is back for Rakhi

The creative strategy is simple yet effective, capturing real, relatable Rakhi emotions and letting the chocolate box be the perfect...

Campaigns2 weeks ago

Digital displays turn Mumbai’s streets into a Wimbledon narrative

This campaign was executed by RoshanSpace Brandcom in partnership with Obelus Events

OOH Adtech3 days ago

The future of programmatic 2025: Research by WARC

The report is based on insights from both WARC and external research, providing an overview of the marketplace and deep...

Company News4 days ago

Redington India and HP India inaugurate Graphics Experience Center in Mumbai

Through the Graphics Experience Centre, Redington will bring together the latest innovations in HP Latex print technology, enabling its customers...

Creative Concepts4 days ago

ASA Advertising launches Chhattisgarh’s largest DOOH network.

The company has installed 25 LED digital screens across key urban centers to expand its media offerings in the state.

Creative Concepts5 days ago

Kalyan Jewellers and Swiggy Instamart’s Raksha Bandhan OOH campaign.

The campaign is executed by MOMS Outdoor

Tenders7 days ago

AD Media OOH secures exclusive rights for promotional displays on Mumbai’s rail network

The Western Line portion of the contract includes 29 stations, spanning from Churchgate to Virar. The Central Line rights encompass...

Digital Network7 days ago

JCDecaux India partners with VIOOH to unlock programmatic DOOH at Bengaluru airport

This partnership gives advertisers programmatic access for the first time, to 64 digital screens, generating on average over 41 million...

Creative Concepts1 week ago

Prozone makes waves with sinking Billboard in Mumbai

Released around Friendship Day, the campaign takes a direct jab at leading audio brand boAt, using clever wordplay to position...

Creative Concepts1 week ago

IGP unleashes Giant 5-Foot Bags across Mumbai ahead of Raksha Bandhan

Carried by IGP’s Gifting Ambassadors, these oversized totes weren’t just eye-catching props, they were moving reminders to start celebrating the...

People1 week ago

Shivalika Anand joins DGTOOHL as Partner and Chief Business Officer

With over 18 years of rich experience across digital, programmatic, and OOH media, Shivalika brings with her a deep understanding...

Innovative Use1 week ago

Rare Beauty launches scratch-and-sniff billboards for new fragrance

The activation, a collaboration with Shopify’s Shop app, utilizes a QR code and geogated technology.