Idea 4G Hotspot creates instant connect with consumers in Hyderabad

Idea Cellular hooks Hyderabad with its new brand campaign #LookLook by installing a seven feet tall Idea 4G Hotspot on a mobile van that travelled across various locations in Hyderabad. The innovation was executed to amplify the 360 presence of the brand on TV, digital media, radio and outdoor media. The Idea 4G Hotspot was equipped with Wi-Fi for multiple consumers to hook on for seamless experience of movies, music, HD videos with Idea 4G. across locations. The installation represented the width and expanse of Idea 4G network across India, through a simple thought, ‘Idea 4G – India jitna bada network’. Customers could also visit the installation to get their mobile number ported to the Idea network or ensure re-verification of their documents submitted against their Idea connection.

Talking about the new campaign, Sashi Shankar, Chief Marketing Officer, Idea Cellular said, “The #LookLook campaign coincides with Idea’s pan India Mobile Broadband rollout and showcases a strong 4G network that is available in Hyderabad and across the country. We hope that consumers in Hyderabad Experience the Idea 4G Hotspot and get a taste of what Idea 4G has in store for them.”