Tropicana offers a juicy proposition to consumers

As Tropicana hit the market with a new identity, The Social Street created dynamic innovations to generate buzz for the brand in Punjab markets. The OOH firm used a variety of innovations — from 3D prints to larger-than-life cut-outs — to block-out innovations at all key junctions across eight cities. The bold visuals instantly caught the attention of consumers. This approach was primarily structured to create dominance in the Punjab market. The major eight cities covered were – Mohali, Ludhiana, Amritsar, Jalandhar, Patiala, Bhatinda, Sangrur and Hoshiarpur. All media were strategically placed on the arterial routes to create impact. Repeat corridors were created through frequency media for maximum brand visibility.