At the heart of Times Square, the campaign transformed a standard billboard into a live-action experience, featuring actress Charlize Theron scaling a towering rock-climbing installation built...
What sets the execution apart, however, is the use of boxing glove-shaped hand grips, a clever contextual innovation that turns a functional element into a storytelling...
The campaign is conceptualised by Ace of Hearts and executed in London
The campaign is conceptualised by TRP and executed in Australia
The campaign is executed by WPP Media across Mumbai, also using RoshanSpace Brandcom’s ProDigi TWINN to run 12 creatives with their CMS Tech
The billboard is executed in Noida
Focused on relatability and relevance, Burger King’s OOH ‘Finished’ ad scored 4.3 Stars with System1
The campaign, produced in partnership with creative agency and OAAA member company Extra Credits Projects, carries Earth Day 2026’s global theme – Our Power, Our Planet™...
The innovation is executed in Kolkata
Passengers travelling through both terminals who join Pulse - BLR Airport's official app, are rewarded with a complimentary chilled Coca-Cola, redeemable at a dedicated Coke® Zone.
The campaign is executed by WPP Media across Mumbai, also using RoshanSpace Brandcom’s ProDigi TWINN to run 12 creatives with...
The billboard is executed in Noida
Focused on relatability and relevance, Burger King’s OOH ‘Finished’ ad scored 4.3 Stars with System1
The campaign, produced in partnership with creative agency and OAAA member company Extra Credits Projects, carries Earth Day 2026’s global...
The innovation is executed in Kolkata
In an exclusive interaction with Media4Growth, Kristina Rudoman, Chief Commercial Officer at AllUnite, shares her insights in the context of...
Rishabh Parakh, Director of Operations of SVA Media Consultancy shares insights on inventory expansion, pricing pressure, and digital adoption in...
Opened in 1938, the Saarländisches Staatstheater (Saarland State Theatre) is a cultural landmark in Saarbrücken – the largest city in...
Passengers travelling through both terminals who join Pulse - BLR Airport's official app, are rewarded with a complimentary chilled Coca-Cola,...
The integrated approach brings together brand-building and performance-led strategies, enabling Red Bull to engage its core audiences across high-impact moments...
The research report is released by DataM Intelligence 4Market Research LLP
Darshit Sanghani, Marketing Manager- Events and Branding of Odoo shares how the SaaS brand is using long-term billboards to build...
At the core of Lemma Integral’s AI engine is the proprietary Lemma Audience Graph. Built using multiple non-personal persistent identifiers...
The campaign is created by BBH London
Insights by Sanjay Raval, Director, Sitemax Media; Shivani Nijhawan, Business Head – Gujarat & UP, Coral Media; and Saket Shah,...