Timed with Mumbai’s longer, harsher summer days, the activation leans into a simple but often ignored behaviour: sunscreen is still treated as occasional, not essential.
The brand turned to the shoreline to mark its arrival in Vizag, quite literally shaping its brand into the landscape.
Spanning across Vidhan Bhavan, Dadar and T2 CSMIA Metro Station, the campaign transforms three of the Aqua Line's busiest transit hubs into an immersive brand corridor...
The campaign is executed by Laqshya Media Group
The campaign is developed by AMV BBDO
Rolled out as a city-focused OOH initiative, the campaign spans 20 high-visibility locations across Bengaluru, including metro train branding and bus shelters positioned in heavy traffic...
The campaign is created by DAVID New York
The campaign is executed by Coral Media
Instead of a regular billboard, the brand turns the space into a working demonstration, letting people see the mixie in action in real time.
The installation was executed across Carter Road in Mumbai, Church Street in Bangalore, and Galleria Market in Gurgaon.