Following the festival, these trucks are now travelling across India, carrying with them stories that have long remained regionally rooted but nationally unseen.
The campaign is executed in Chennai
The campaign is executed by SVA Media Consultancy
A vibrant crimson backdrop serves as the canvas for a dynamic "hero" shot featuring a splash of liquid chocolate and whole hazelnuts, emphasizing the product’s premium...
The Zepto creative sets the stage by highlighting the benefit of a clear nose (enjoying perfumes), while Otrivin provides the immediate remedy for anyone currently suffering...
Installed in a public setting, the structure invites passersby to engage with it using an external buzzer. Once activated, the enclosed space dramatically transforms into a...
The creative presents wrecked vehicles exactly as they are, dented doors, crushed panels, bent frames, paired with blunt, Hindi-led copy that lands instantly with commuters
Titled ‘2025 in a Blink’, the campaign used real order insights from across the country to reflect how India actually shops, impulsively, practically, and often amusingly.
The campaign is created with Fabric Social and fronted by Grime Gran
The campaign was supported by a wide group of partners and sponsors, including Coca-Cola, Mauritius Glass Gallery, Panagora-Miko, La Vanille Nature Park, Casela, IPBD, Vallé Advenature...
The campaign is executed by SVA Media Consultancy
A vibrant crimson backdrop serves as the canvas for a dynamic "hero" shot featuring a splash of liquid chocolate and...
The Zepto creative sets the stage by highlighting the benefit of a clear nose (enjoying perfumes), while Otrivin provides the...
Titled ‘2025 in a Blink’, the campaign used real order insights from across the country to reflect how India actually...
The campaign is created with Fabric Social and fronted by Grime Gran
Rajat Sikder, Director, Walk The Talk (WTT), reflects on a year of breaking boundaries in OOH, sharing the stories behind...
Sonal previously served as the Director and Head of Marketing for India, and she shared news of her elevation via...
DDX Asia 2026 will be held on February 12–13, 2026, at the Bombay Exhibition Centre (NESCO), Goregaon, Mumbai.
Jayesh Yagnik, CEO, MOMS Outdoor, shares the top three campaigns that stuck with him in 2025. Here is a look...
The contract, awarded by the Northern Railway, grants the agency sole advertisement rights for all platforms and Foot Over Bridges...
A round up of the moments and trends that shaped the OOH industry in 2025
Installed in a public setting, the structure invites passersby to engage with it using an external buzzer. Once activated, the...
The creative presents wrecked vehicles exactly as they are, dented doors, crushed panels, bent frames, paired with blunt, Hindi-led copy...
Kanika Anand, GM - Media, Airtel, shares how OOH has become a high-impact engagement medium, what it uniquely delivers, and...
Radiant Synage is all set to present display solutions designed for both indoor and outdoor use at DDX Asia 2026,...