Instead of keeping the conflict behind closed doors, the campaign amplifies every accusation, complaint and sarcastic remark through oversized paper notes that appear to have been...
The campaign is executed by WPP Media
The campaign is created by Sixty Fifth Communications
Based on their UV mirror results, visitors were taken through a guided interaction with brand promoters, who helped them understand their sun protection levels and the...
The campaign features visible cooling effects emerging directly from the deep freezer unit showcased on the billboard, creating the illusion of real refrigerated air flowing into...
The large-scale transit media execution wraps the entire staircase, escalator walls, landings, and surrounding surfaces with Pantene branding and product visuals.
The activation was executed through a collaboration between OMG23, The Walt Disney Company, Branded Cities, and Sankofa Square
The campaign created by KWP and Partners
The campaign is created and executed by Thinkerbell Aotearoa
The campaign is executed in partnership with Wrap2Earn
The campaign is created by Sixty Fifth Communications
Based on their UV mirror results, visitors were taken through a guided interaction with brand promoters, who helped them understand...
The large-scale transit media execution wraps the entire staircase, escalator walls, landings, and surrounding surfaces with Pantene branding and product...
The activation was executed through a collaboration between OMG23, The Walt Disney Company, Branded Cities, and Sankofa Square
The campaign created by KWP and Partners
Anirban brings over 25 years of experience in integrated marketing and media effectiveness to the OAA 2026 jury panel, having...
The scope of work spans TV, digital, social media, OOH and print, aimed at enhancing brand recall and expanding consumer...
The campaign features visible cooling effects emerging directly from the deep freezer unit showcased on the billboard, creating the illusion...
Mohit Chaudhary, Director, Five Dots Digital, shares with Media4Growth his insights on transit-led outdoor campaigns, Flipkart Minutes’ metro strategy, the...
Agentic AI powered the buy from beginning to end, using the brand’s campaign goals to inform audience and venue targeting,...
With this leadership transition, Mobiyoung aims to strengthen its next phase of growth across India and global markets while accelerating...
Tarun Kumar Ghosh, Chairman & Managing Director, Advise Group, shares insights on Kolkata’s changing OOH landscape, the gradual rise of...
The campaign is created and executed by Thinkerbell Aotearoa
The campaign is executed in partnership with Wrap2Earn
The campaign is executed by Say It Loud Media in Delhi NCR, Chennai, Mumbai & Hyderabad