The campaign subtly draws attention to features such as water resistance, Find My, and the device's overall durability without overtly listing specifications.
The luggage and travel accessories brand has transformed key spaces at Mumbai International Airport into experiential installations, inviting travellers to celebrate the journey to Diwali while...
The deodorant brand partnered with the Metropolitan Transportation Authority (MTA) to transform some of New York City's hottest subway stations into immersive OOH installations, tapping into...
The campaign is executed on Pune Metro
Created by Revolution360, the campaign transforms traditional billboard frames to mirror Pepsi Max’s redesigned bottle.
The moving roadshow transformed a truck into a live outdoor experience, bringing Tilara's polycarbonate sheet solutions directly to homeowners, architects, contractors and businesses.
Featuring actor Ranbir Kapoor, the campaign combines landmark billboards and high-impact skywalk branding to reinforce Mana Projects' premium positioning across Bengaluru.
The campaign is executed by The Brand Sigma
The fintech company takes centre stage with a bold OOH campaign, transforming the 'invisible' world of digital payments into an eye-catching brand statement across Europe.
The installation invited visitors to pause, reflect and engage with the brand through an immersive mirror-based experience, brought to life with Sakshi Advertising Company as the...
The campaign is executed on Pune Metro
Created by Revolution360, the campaign transforms traditional billboard frames to mirror Pepsi Max’s redesigned bottle.
Featuring actor Ranbir Kapoor, the campaign combines landmark billboards and high-impact skywalk branding to reinforce Mana Projects' premium positioning across...
The campaign is executed by The Brand Sigma
The fintech company takes centre stage with a bold OOH campaign, transforming the 'invisible' world of digital payments into an...
The consumer electronics giant has rolled out a large-scale global OOH campaign across some of the world's most iconic digital...
Next in the ongoing M4G series of reverse bidding in OOH, Coral Media Co-Founder and CEO Lekshumanan Annamalai believes reverse...
The new and updated programme to include immersive experiences and augmented reality
Viral announced the move on LinkedIn after a five-year stint at Arvind SmartSpaces, where he led the company’s marketing and...
As digital continues to command a larger share of marketing budgets, industry leaders at OAC 2026 explored why OOH doesn't...
The moving roadshow transformed a truck into a live outdoor experience, bringing Tilara's polycarbonate sheet solutions directly to homeowners, architects,...
Shripad Ashtekar, Managing Director, Signpost India Ltd, in a candid fire-side chat anchored by Dr. Dwarika Uniyal, Pro VC and...
Speaking at OAC 2026, Neil Eddleston, Founder and Director of Runor Data Consulting, took a deep dive into the data-led paths of...
Prior to PepsiCo, Tanvi was with Pernod Ricard
At OAC 2026, Shekhar Narayanaswami, CEO, Times Innovative Media Ltd. and Chairman, IOAA, called on the industry to move beyond...
