The campaign combines a static billboard with a live temperature display, using weather conditions to make its chilled beverage proposition more relevant and immediate.
The campaign is executed with a 41-foot-tall special-build mural in Hackney, East London
The activation has been executed at Carter Road with Sakshi Advertising as the production partner
The campaign is created by Iris London and supported by pro bono media from JCDecaux
The campaign is executed by Dentsu and Sakshi Advertising Company in Mumbai
The campaign is executed across China
The campaign is executed across Mumbai
The campaign is executed by Cash ur Drive Ltd
Running through the peak summer months, the 'Sunscreen on Wheels' initiative saw 20 branded autorickshaws travel across Bengaluru's key neighbourhoods, including Koramangala, Indiranagar, Whitefield, Electronic City...
The campaign is executed by Coral Media and installed by Sakshi Advertising Company at Bandra Bandstand