The dairy brand takes its iconic triangular cheese format off the pack and onto the streets with a full-sized branded “Wedgemobile” at Minneapolis’ Uptown Art Fair.
IKEA turns its outdoor advertising into a literal before-and-after, showcasing a picture-perfect room on the front and the everyday clutter behind it.
Executed by RapportWW, Sky and Sky Creative at 32 Redchurch Street in Shoreditch, the campaign turns a street wall into a giant 3D football mural for...
Bosch, in collaboration with Brand Street Integrated Consultancy Network, took its festive presence onto Kerala’s backwaters and turned traditional boats into moving brand showcases.
To participate, consumers simply scan a QR code on the hoarding, enter an IGP WhatsApp chatbot, answer a few playful questions about their sibling and upload...
Infinity Cars uses premium street-level OOH to put BMW in front of audiences across Vidhan Bhavan and Nariman Point in collaboration with Proactive In & Out...
Ahead of Raksha Bandhan, Swiggy takes sibling teasing to the streets with a playful OOH execution that turns an everyday dumpster into a giant punchline.
The campaign is executed by Coral Media
After four decades, Dolmio’s much-loved puppet family returns in a larger-than-life OOH comeback, turning a familiar piece of brand nostalgia into a 3D street-level spectacle.
Conceptualised in-house and executed in Bengaluru, Instamart’s latest outdoor campaign brings an LPG cylinder and Digene together to promote its new LPG delivery service.
The campaign showcases Goldmedal’s flagship portfolio including its Air Modular Switches, the advanced Smart Home Automation & Sensor series, LED...
The execution features a large 3D Chheda’s Modak box built into the billboard, with the box sliding in and out...
The activation covered key locations including Russell Market in Shivajinagar, Vidhana Soudha and Koramangala.
The campaign is executed by Media Buying House
Flipkart Minutes brings Barosi Ghee’s food proposition to life through a 3D-inspired billboard that makes the product and its promise...
In this piece, first published in August 2026 edition of Outdoor Asia, Gulab Patil, Founder & CEO, Lemma, does a...
The two Gujarat-based OOH players join the third edition of Gujarat Talks OOH, an industry forum which looks at the...
In this piece, first published in August 2026 edition of Outdoor Asia, installing digital screens alone is like manufacturing mobile...
An investment of $4 million will transform seven prominent billboard locations as Sydney Olympic Park enters its next era of...
To be held at the Hyatt Ahmedabad, Gujarat Talks OOH will focus on the emerging new opportunities and growth potential...
Rajesh Bhattacharjee, CEO & Co-Founder, Pickcel, talks about why the software layer remains overlooked in digital signage, what is changing...
Jayesh Birawat, Founder, Kperifics, on the price-led conversations shaping India’s LED and digital signage market, and how the industry can...
Posterscope India, along with Sakshi Advertising, has executed this campaign in Noida.
The campaign is created by Quiet Storm and is currently running across the UK and the Republic of Ireland.
In this piece, first published in August 2026 edition of Outdoor Asia, Rachana Lokhande, Founder, Glocal Bridge writes about OOH-native...