The brand’s Fifth Avenue flagship store has been transformed into a gothic dreamscape — its windows alive with the crackle of lightning, storm clouds, and cinematic...
The installation has been executed by Money4Drive Advertising
The campaign is executed by Platinum Outdoor
The campaign aims to encourage both new sign-ups and regular attendance by directly referencing the extremely common phenomenon of paid-for, but underutilized, gym memberships.
The billboard features a custom-fabricated 3D cutout of a blue argyle sweater atop the billboard, creating an unmissable and physically engaging visual.
The massive installation, located at PWD Bridge, Canal Road, covers a total area of 23,958 sq. ft., spanning five floors of the building.
The campaign is executed on the property of OUTFRONT Media
The campaign is executed by Media Ant on the property of Times OOH
The creative features a series of large, minimalist billboards across multiple sites, each showcasing the cereal's "OLD" and "NEW" packaging side-by-side.
This billboard was installed by INTO Creative