Campaigns
Honda 2 Wheelers criss-crosses UP to showcase CB Shine
Spread over 45 days, the activity entailed direct engagement with consumers, as also display of the bikes.
In a bid to reach out to a much larger audience, Honda 2 Wheelers launched an onground activity in Uttar Pradesh that had 4 LED-equipped vans moving place to place, showcasing the ‘CB Shine’ model. The vans carried the bikes to give people a direct look and feel of the model.
Spread over 45 days, the activity entailed direct engagement with consumers, as also display of the bikes.
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Creative Concepts
Seoul sees Nike’s latest football impact installation
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Innovative Use
Rare Beauty launches scratch-and-sniff billboards for new fragrance
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Company News
BIG FM relaunches its OOH Vertical- BIG OOH (Formerly BIG Street)
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People
Abhijit Sengupta, CEO of OAP Mediatech joins OOH Capital as a Partner