A business card that’s harbinger of good news

Business cards are integral to a company’s or individual’s branding. More often than not, they serve as the introduction and as a reminder too. But Dr Kiran S. Gautam, a renowned Gynaecologist and Obstetrician, has made her business card a lot more useful for people as her business card also serves as a tool for pregnancy test. Designed by Dentsu Webchutney Innovation Lab, the card goes beyond awareness and information, with added utility value.

The card is divided into two units: information and a strip for pregnancy test. The user can tear out the pregnancy test portion and use it for the test.

“My brief to the agency was very clear. I wanted something that could remind women of me when it mattered the most. The agency came back with the idea of a card that tests pregnancy. It is innovative and highly memorable. Even if people don’t use it, I am sure they will keep it”, said Dr Kiran S. Gautam.

Sudesh Samaria, Co-Founder and Chief Creative Officer, Dentsu Webchutney said, “The project came to life after intense research in paper selection and printing techniques. We roped in India’s leading print design and paper expert to work on this project. After creating the first set of prototypes, it took us several weeks to get things right. This card has medical usage which posed challenges of its own. We are happy to have braved them all.”

“This card is a testimony to the fact that innovation is not limited to any medium or category. We are exploring new horizons in the space of innovation and we believe that every problem can be solved through an apt innovation,” added Gurbaksh Singh, Chief Creative Technologist, DentsuWebchutney.

The branding has been extended to a direct mailer as well. The mailer too has a pregnancy test strip while providing all the relevant information to the users.