Creative Concepts
Goafest 2018 announces Abby shortlisted entries
In Outdoor category 4 entries and Ambient category 5 entries have been selected; entries have been uploaded on website for the review
ABBYs shortlisted entries have been disclosed for the review. In ‘Best Use of Outdoor’ category, four entries have been shortlisted and in ‘Best Use of Ambient’, five entries have been selected by the jury.
In the Outdoor category Emami’s Navratna Oil: Drive Road Safety Campaign — Saarthi, MRF – Perfinza’s Speed of Light, Hamam’s #GoSafeOutside and Blue Star – Air Purifier’s’ a poster that breathes in pollutants have made into the finals.
And in the Ambient media category, The Shoe Laundry- A Pleasant Surprise, Prasadam Industries- The Snake Guard, Nerolac — The World’s First Shade Carousel, L’Oréal Festive Fever- L’Oreal Style Match Cards and Rin Detergent Powder – Rin – Hand Pump to Play Pump have been shortlisted.
These shortlists are now up for review.
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