Vodafone chugs into Udaipur railway station with elaborate branding

Vodafone India has carried out extensive branding of its offerings at the busy railway station of Udaipur, a place that sees large movement of tourists and other travellers. The branding has been executed by Kinetic India.

Vodafone India has taken up a whole gamut of media at the Udaipur station for a quarter beginning April 1 and would consider extending the branding period if the business demands it.

Commenting on the campaign, Amit Bedi, Business Head, Vodafone Rajasthan, told Outdoor Asia, that “Brand Vodafone prides itself on providing a differentiated customer experience to its consumers at all times. As a part of this engagement, we also evaluated Udaipur railway station as a key location in the state where we wanted to build our brand presence. Udaipur is an important tourist and business gateway into the state and was a natural choice. We have chosen to brand the station through various mediums like unipoles, lollypops, pole kiosks and the like to gain maximum eyeballs and consumer attention towards our brand.

Udaipur lies on a vast rail network that connects it to major cities such as Jaipur, Delhi, Kolkata, Indore, Mumbai and Kota. The famous’Palace of Wheels’ makes a scheduled stop in Udaipur.