Trend-setting Titan ups the style quotient

Titan has rolled out a new outdoor campaign to promote its latest trendy watches. The 1-month outdoor campaign, executed by OMI, the specialist’s outdoor agency wing of Laqshya Media Group, has been rolled out in 22 cities that include Delhi NCR, Mumbai, Pune, Bengaluru, and Kolkata. The campaign creative features the hashtag #OnTrend.

OMI selected the kind of media that amplifies the trendy creatives. Large billboard displays gave the brand the pride of place on the OOH landscape, whereas the cluster approach was seen to leave a deep imprint of the offerings in the minds of the TG.

Talking about the campaign, Naresh Bhandari, COO, OMI, said, “It is always a pleasure, and there are challenges too, in planning and executing campaigns for the Titan group as we seek to surpass our own benchmark standards with every effort. Our team ensures that every aspect of the campaign from site selection to mounting/ printing and servicing is done with perfection. Kudos to our team for getting the campaign the much-required noticeability. The masterpieces on each creative are compelling and will create a bigger brand affinity as days pass by.”