Titan SKINN lingers through outdoor

Entering the perfumery business, Indian watch major Titan has gone on an extensive OOH drive across some of the most important touch-points of some major Indian cities like Delhi, Mumbai, Chennai, Kolkata, Pune, Hyderabad, Bangalore, Ahmedabad, Lucknow, Jaipur, Coimbatore and Bhubaneswar. Executed by Laqshya Media Group, the brand has been promoting a range of six scintillating perfumes – Extreme and Steele for men and Imera, Celeste and Nude for women.

The Campaign involves hoardings at prominent points to cover almost all the important stretches. The total area covered was 1,35,000 sq feet and had close to 400 impactful sites at all optimal locations. The team at Laqshya carved its budget allocation tool to help the client get very high notice ability. Sites at arterial routes and prominent stretches made the campaign stand out and boost the visibility with visual of the campaign depicting the brand’s message, “For moments that live on.

Talking about the campaign, Naresh Bhandari, Vice President, Laqshya Media Group, said, “We at Laqshya are extremely proud to have been associated with Titan SKINN. We could successfully live up to the trust Titan SKINN had on us and present them the best of visibility. The P&B team has made the best use of planning tool and their hands on experience has helped us hand-pick the sites that could deliver the much required eyeball-grabbing of the campaign. We were committed to make this campaign a success and we are happy with the buzz created by the brand. The creative is absolutely youthful and compelling. Captivating panoramic media units, it has already got the buzz ringing and this would just get better with frequency led sites creating pleasant moments in the minds of the youth, Bhandari continued, “Association with brands like Titan SKINN helps us raise the game. The larger the brand persona, the difficult is the task to maintain the heritage brand  and its opulence stature. I think we have succeeded in that.