OLX gives Mumbai Metro an orange hue

OLX has branded Mumbai Metro to capture the audience’s attention to its portal. The branding has been done for a period of three months. The exterior part of the Metro train compartments has been made to look like the Mumbai local train with the remaining wrapped in OLX’s brand colour of orange. The subtle message behind the branding is that of upgrading – illustrating the transition from old to new. The tagline says,’Purane se aage badho. OLX per becho, aur upgrade karo’.

The branding extends to the interior of the train as well with handle bars cut out in the shape of mobile phones. This branding communicates the ease of the OLX mobile app, allowing users to sell and buy on-the-go.

Amarjit Batra, CEO, OLX.in, commented: “The Mumbai Metro has allowed the city to upgrade to a better mode of transport that will help make commuting easier in the city. The Metro was chosen as a vehicle for OLX branding because OLX too is grounded on the same principles of making lives better and simpler by helping people unclutter and earn money.