Lionsgate India announces app launch with a big roar

Global streaming platform Starz launched its independent direct to consumer OTT subscription-based app Lionsgate Play in India showcasing the Hollywood content. Lionsgate Play aims to make premium Hollywood content available in multiple Indian languages and feature wide-ranging content, including films and TV series.

Hence to mark the announcement of the launch, the international brand has rolled out an extensive OOH campaign in metro cities i.e., Delhi & Mumbai to capture the premium audience. 

The premium locations of both cities such as Peddar Road, Bandra, Juhu and etc in Mumbai and Vasant Kunj & DND in Delhi have been targeted with extensive displays showcasing the famous characters from popular Hollywood movies.  Interestingly, with the given placement of sites, the brand has leveraged the chance of cluster branding to have a larger impact in the minds of the audience.

Also, the international brand has opted for digital outdoor sites available inside malls of Delhi, Noida & Gurgaon to make their communication lively and striking.