Hyundai Safe Move – Road Safety Campaign drives into schools, malls

Hyundai Motor India Foundation (HMIF), the philanthropic arm of Hyundai Motor India Ltd. launched the 4th phase of ‘Safe Move – Road Safety Campaign’. ‘Safe Move’ is one of the key pillars of Hyundai Motor’s global CSR campaign that actively advocates road safety for both drivers and pedestrians.

Safe Move – Road Safety Campaign is conducted by Hyundai in association with Ministry of Road Transport and Highway (MORTH). In its 4th Phase, Hyundai will reach out to 100 schools in 11 cities including Delhi NCR, Chennai, Mumbai, Kolkata, Chandigarh, Ahmedabad, Hyderabad, Ludhiana, Jaipur, Pune and Lucknow through interactive activities to create awareness on Road Safety and Traffic Rules among Students. In addition to the School Contact Program, Mall Contact Program will be conducted in 14 Malls across 7 cities (Delhi NCR, Chennai, Kolkata, Pune, Hyderabad, Mumbai and Bengaluru) through a high-impact set-up and enthralling interactive games to engage children. Hyundai believes the process of safety begins with not just drivers, but every individual taking responsibility of his or her actions.

Commenting on the 4th Phase of Safe Move – Road Safety Campaign, Y K Koo, MD & CEO, HMIL said, “As a responsible and caring brand, Hyundai strongly advocates road safety and importance of traffic rules and regulations. We are proud of our association with MORTH and the milestones achieved by Safe Move campaign over the years in making road safety awareness a mass movement in India. Through our School Contact Programs and Mall Activations, we are reaching out to young India and the future drivers of tomorrow to sensitize them and make them more aware about the safety of themselves and fellow drivers and pedestrians on roads. We are confident that Safe Move campaign will help instill more discipline and support a new culture of road safety for both drivers and pedestrians on Indian roads.”