HT Media and Abhinandan Lodha redefine outdoor advertising with landmark campaign

The Hindustan Times, in collaboration with The House of Abhinandan Lodha (HoABL), unveiled a groundbreaking outdoor advertising campaign centered around the Nagpur Land I.P.O. The campaign took shape on Asia’s largest structured OOH canvas, a 100+ feet building wrap prominently displayed in Green Park, South Delhi. This bold execution not only captured the attention of Delhi’s bustling streets but also marked a convergence of legacy and innovation as part of Hindustan Times’ centennial celebrations.

The campaign aimed to introduce and position the Nagpur Land I.P.O. as a forward-thinking investment opportunity. By leveraging the sheer scale and visual impact of the building wrap, it effectively conveyed the benefits of land investment in Nagpur, highlighting land price appreciation, passive income potential, and portfolio diversification. The campaign created a narrative of progress, tying Nagpur’s growth as an economic powerhouse with the promise of wealth creation.

Designed to dominate the urban landscape, the campaign reflected the pioneering spirit of both HT Media and HoABL. The towering presence of the HT masthead alongside the Nagpur Land I.P.O. messaging symbolized a powerful alignment of trust, legacy, and opportunity. This collaboration not only redefined the scale of outdoor advertising but also underscored Nagpur’s rise as a city of immense economic promise. With its striking visuals and strategic messaging, the campaign became a landmark moment in real estate marketing and outdoor advertising innovation.