Campaigns
Grofers’ orange splash for I-Day
Capital Group and Sab Communications executed the campaign in Delhi and Mumbai respectively with multiple formats to announce the online brand’s biggest grocery sale
This Independence Day, Indian online grocery delivery service provider Grofers, gave a strong competition to brick and mortar players by launching the biggest online grocery sale – the Grand Orange Bag Days Sale which was promoted with a strong splash across the country. The OOH medium played a big role as a major communication tool alongside other advertising tools such as TV, Print, Radio and also Digital.
In association with Capital Group, the brand created an extensive OOH presence by capturing all major locations of Delhi NCR. Given the TG – millennial professionals — corporate parks were the main target destination, along with mall media, bus branding and conventional sites. To drive impact, all the formats use the same creative that highlights the 100% cashback offer.
Sab Communications took the initiative in Mumbai, running the campaigns on hoardings and BQS. In addition, branding was carried out in Mahim garden as well. Mohsin Abbasi, Business Partner, Sab Communications said, “the goal was to increase visibility across metro cities and increase users through the cashback offer.
The campaign ran for a period between 4th August and 18th August during which, innovations and strategically assigned media aimed to attract more eyes.
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