Gift giving culture re-ignited by Tata Cliq

Tata Cliq’s new emotions and colours packed OOH campaign is designed to highlight the essence of Gifting this festive season. With a long-term campaign spotted by Media4Growth in Mumbai, Tata Cliq targets the most prominent sentiment during this time: Gifting. In their contextual creative, the brand uses vibrant colours to attract the attention of customers. The message “Celebrate them on 10/10,” the Tata Cliq campaign gives the customers a reason to gift the people who have made a big impact on one’s life, generating an attitude to use the e-commerce app not for themselves but for gifting someone else.

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Rolled out on giant sizes of Mumbai at iconic locations, the campaign catches the attention of the masses with tempting offers and discounts, the campaign urges that these special individuals get the recognition they deserve by gifting them Tata Cliq’s unique variety of merchandize.

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