Campaigns
Chennai Express on OOH track
Super hit movie Chennai Express was aired on November 23rd on’& Pictures’ channel and the promo preceding it was prominent on the OOH medium.
Bright Outdoor put up an innovation at Mahim in Mumbai to promote the airing of’Chennai Express’ on & Pictures on November 23. The lead actors of the movie, Shah Rukh Khan and Deepika Padukone, were projected in a larger-than-life 3-D cut-out.
The campaign was an in-house creation, successfully executed by Bright Outdoor, using large hoardings and mobile van. The campaign ran for 10 days, from November 15 to November 24.
Yogesh Lakhani, CMD, Bright Outdoor Media Pvt Ltd, said talking about it, “We have covered Mumbai with prominent hoardings to maximize reach. The creative on the mobile van is catchy enough to promote the movie in a unique fashion. We look forward to our association with’& Pictures’ and this once again shows our expertise in promoting activities related to the entertainment industry in the most effective way.
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