Campaigns
Bingo makes a neat cut on Bengaluru skywalk
The innovation was executed by OOH firm IKON, while the media was provided by Pioneer Publicity.
ITC’s ‘Bingo’, a popular potato chips brand, straddled a highly visible skywalk in Bengaluru with an eye-catching innovation that also showcases the brand’s new packaging that was unfurled early this year. The innovation was executed by OOH firm IKON, while the media was provided by Pioneer Publicity.
The innovation stood out not only for its creative but also for its distinct positioning on a road stretch that see humungous movement of traffic.
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CampaignsWolong: The Mastermind takes its story from the road to the screen in Malaysia
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Campaigns
Netflix takes ‘The Gentlemen’ outdoors – and puts its message on the grass
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Campaigns
HDFC Bank turns a bus shelter into a lesson in fraud awareness
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Creative ConceptsQubo puts its security cameras on billboards, literally