‘Customisation drives better brand recall & results for campaigns’

In Viewpoints By M4G Bureau - April 04, 2024

Upinder Singh, Project Director, Edge1 speaks to Media4Growth about how reliable insights into consumers can help boost business growth by up to 5x.

BCC Marcom, Urban Clap reach out to techies in Chennai

In OOH News By Ria Banerjee - April 16, 2019

The engagement is aimed at drawing and analysing consumer insights at select IT parks in Chennai

Madison Media appoints Shan Jain as CSO

In OOH News By M4G Bureau - August 01, 2018

Shan has expertise in capturing consumer insights, converting them to action, which are data driven and human centric

Airport advertising is an impactful influencer, says study

In Research By M4G Bureau - April 24, 2018

A consumer insights study carried out by Nielsen on behalf of Clear Channel Outdoor reports that 42% of frequent fliers take action in response to advertisements they have seen in an airport

Posterscope launches OOHZONE media planning tool

In OOH News By M4G Bureau - June 23, 2017

The automated live dashboard for OOH media planning incorporates consumer insights of a gamut of OOH touch points, their heat mapping, analysis of live traffic data, mobile tracking for hyperlocal targeting, alongside many more important inputs.

'We have reposed faith in the medium'

In Viewpoints By M4G Bureau - July 19, 2013

Anuradha Aggarwal, Sr. Vice President, Brand and Consumer Insights, Vodafone India feels addressing gaps in the OOH industry in terms of measurement and other aspects will enhance confidence in the medium.