Ministry of Home Affairs permits cinema halls to restart operations

In OOH News By M4G Bureau - October 01, 2020

Although the central government has allowed, the Maharashtra government has prohibited cinema halls under the extended lockdown until October 31

Maruti Suzuki to boost 'Move Up' philosophy via OOH branding

In OOH News By M4G Bureau - August 06, 2020

The brand targets aspirational audience with a 360 degree campaign having OOH as a supportive media

‘Experiential marketing, OOH can make a powerful combination’

In Gallery By - August 06, 2020

Sophie Masson, President of San Diego-based GDX Studios, talks about the different facets of experiential marketing and what works best for advertising clients

GDX Studios appoints experiential marketing expert Sophie Masson as President

In Digital OOH By M4G Bureau - July 22, 2020

Sophie Masson will be charged with leading the vision of GDX Studios out of the pandemic period and working with the studio’s multidisciplinary team to develop unique experiential solutions that meet the evolving needs of our new and existing clients

Gradual resumption of air, rail passenger services on the anvil

In OOH News By M4G Bureau - May 11, 2020

Indian Railways to run special trains from May 12; SOPs for passenger movement at airports and onboard flights being worked upon

5G’s emergence to add potential applications in OOH

In OOH News By M4G Bureau - December 12, 2019

Sophie Harding, Future Director, Mindshare shares consumers’ attitude to emerging areas that 5G will affect, such as virtual reality and visual search.

DAN launches DAN Vision for Creative

In OOH News By M4G Bureau - August 21, 2019

It is A sophisticated technology, endeavours to accurately present a visual heat map of effective elements of a creative and forecast the likelihood of its performance based on algorithms

Yogesh Lakhani conferred with doctorate degree

In OOH News By M4G Bureau - August 06, 2019

The CMD of Bright Outdoor Media Pvt. Ltd., was recently awarded the doctorate degree from the prestigious Sorbonne University

‘Samsung Within’ stories go big on digital OOH

In Digital OOH By M4G Bureau - December 14, 2018

Times Square visitors get a taste of the interactive digital campaign around the brand philosophy of ‘Do What You Can’t’

SPH arm unveils Singapore’s largest sequential LED billboard

In Digital OOH By M4G Bureau - October 23, 2018

The media was created by retrofitting a large-format static billboard with sequential LED modules, and a 3D custom-built Martell VSOP Aged in Red Barrels bottle as the centrepiece