“From zero income from spaces within malls, we’re now seeing double-digit year-over-year growth in ad revenue across our portfolio,” says Nishank as he recognises the potential...
WOO’s growth reflects the increasing prominence of the out-of-home (OOH) advertising industry across the globe, with new members spanning diverse regions and industry sectors.
In a move to disrupt the OOH Advertising industry, Carvertise becomes the first Moving Out-of-Home (OOH) operator to fully integrate StreetMetrics’ impression tracking technology into all...
“Expos serve as a premier platform for showcasing the latest hardware and software innovations in the OOH space,” says Sanket Rambhia, Managing Director, Xtreme Media on...
Emily's will explore how measuring the effectiveness of OOH advertising differs from other media channels
Ocado’s retail media journey aligned with the UK’s retail media industry expansion
“The expansion of Vistar Academy into the APAC region underscores our commitment to empowering all levels of the advertising community with the resources they need to...
As the Brihanmumbai Municipal Corporation (BMC) wraps up its feedback phase on the new draft Out-of-Home (OOH) advertising policy, key industry players share their insights on...
This spirit was seen across all 20 screens of ProDigi, covering 4.7 kms and capturing attention of 3.6 million commuters
Challenging conventional wisdom, Ashish built a strong case for relooking the whole approach to OOH so as to leverage its true power, when he addressed the...
