Government push on infrastructure and urbanisation will boost OOH inventory especially premium formats
Pawan will be speaking on industry regulation, policy advocacy, audience metrics, tech adoption, among others
“The OAA provides a valuable opportunity for industry professionals, agencies, and brands to showcase their best work and gain recognition for their efforts,” says Ambika Mehrotra
Year 2024 expected to see greater OOH growth, powered by the Olympics, the Euros football championships and some 50% of the world's population going to the...
Annie Rickard, Manging Partner of OOH Capital, steers a panel discussion on "Why Automate and Why Now?", with Ben Milne, Global Head of OOH Business, dentsu,...
Global experts share their perspectives on the changing dynamics of OOH audience metrics at the WOO Global Congress
Sylvain Le Borgne, Group Chief Data Officer of JCDecaux, spoke about using data to boost profits at the recent WOO global congress in Hong Kong
“OAA is doing a wonderful job in recognising and celebrating outstanding creativity & innovation in the OOH domain,” says Amit Sinha.
Anna Bager, President & CEO, Out-of-Home Advertising Association of America (OAAA) talks about OOH’s new growth dynamics at the WOO Global Congress
WOO President Tom Goddard provides an overview of the state of global OOH sphere, and the major catalysts for sustained business growth
