A recent report by EY analyzing the Indian Out-of-Home (OOH) advertising sector says the share of Digital OOH (DOOH) out of the total OOH revenues is...
These appointments align with the trend towards advertisers running Global OOH Campaigns.
Will 2025 see the beginning of a new era for OOH where pDOOH becomes a commonly accepted part of the ecosystem? If so, what will it...
Launched on March 17 in Piazza XXV Aprile with Nati per Vivere
Kunal Gurnani shares insights on the growth, challenges, and future potential of DOOH in India's evolving advertising landscape.
Collaboration unlocks new DOOH campaign emissions insights for sustainability-minded media buyers, improves DOOH carbon footprint reporting
DOOHIT is a unified platform transforming outdoor advertising with simplicity and innovation
Rachana Lokhande discusses the challenges the Indian Out-of-Home (OOH) advertising industry faces in adopting a common currency, a standardised measurement system for evaluating and trading OOH...
AI-powered assistant will enhance its proprietary planning software, BOB, by offering intuitive chat and campaign builder facilities
New solution unifies DOOH and video advertising environments, helping brands expand reach and diversify screen inventory
