DOOHIT is a unified platform transforming outdoor advertising with simplicity and innovation
Rachana Lokhande discusses the challenges the Indian Out-of-Home (OOH) advertising industry faces in adopting a common currency, a standardised measurement system for evaluating and trading OOH...
AI-powered assistant will enhance its proprietary planning software, BOB, by offering intuitive chat and campaign builder facilities
New solution unifies DOOH and video advertising environments, helping brands expand reach and diversify screen inventory
“From zero income from spaces within malls, we’re now seeing double-digit year-over-year growth in ad revenue across our portfolio,” says Nishank as he recognises the potential...
WOO’s growth reflects the increasing prominence of the out-of-home (OOH) advertising industry across the globe, with new members spanning diverse regions and industry sectors.
In a move to disrupt the OOH Advertising industry, Carvertise becomes the first Moving Out-of-Home (OOH) operator to fully integrate StreetMetrics’ impression tracking technology into all...
“Expos serve as a premier platform for showcasing the latest hardware and software innovations in the OOH space,” says Sanket Rambhia, Managing Director, Xtreme Media on...
Emily's will explore how measuring the effectiveness of OOH advertising differs from other media channels
Ocado’s retail media journey aligned with the UK’s retail media industry expansion
