Tom Goddard in his session, ‘A new future for OOH: Driving cross-border Investments & Sustainability’ on Day 1 of OAC 2024 threw light on the opportunities...
Franck Vidal, Director, Southeast Asia Sales & Partnership, Vistar Media explains how the convergence of technology and creativity in pDOOH promises not just to elevate brand...
Pramod Patil joins a power-packed panel on the theme ‘Is DOOH ticking all the boxes for brands?’
The ‘DPAA 2024 Omnichannel Decision-Makers Study’ was conducted by Advertiser Perceptions, the leader in providing research-based strategic market intelligence to the media, advertising, and ad tech...
Bariblu's DOOH platform will be equipped with precise audience measurement provided by Admobilize software for the Starled and by Quividi software for the totems of the...
Praveen Vadhera, CEO of Indian Outdoor Advertising Association (IOAA) talks about the apex body’s plans for the audience metrics platform Roadstar that is designed as the...
Government push on infrastructure and urbanisation will boost OOH inventory especially premium formats
Pawan will be speaking on industry regulation, policy advocacy, audience metrics, tech adoption, among others
“The OAA provides a valuable opportunity for industry professionals, agencies, and brands to showcase their best work and gain recognition for their efforts,” says Ambika Mehrotra
Year 2024 expected to see greater OOH growth, powered by the Olympics, the Euros football championships and some 50% of the world's population going to the...
